Poshkar growth and increasing demand for its services created the idea of forming independent specialized business units to maximize utilization of existing capacities and also to enter new markets while meeting customers' needs at the best possible way. Thus four business units were established as follows:Machinery & equipment unit as exclusive agent of the well known European /American suppliers is providing fluid handling, paint application and process equipments with the highest available standards and technologies in the market.Industrial Fabrication unit with presence of experienced personnel and advanced machineries in an ideal location bas the capacity of manufacturing different kinds of complex steel structures.Turn Key Projects unit with long and successful background manages turn key project in the field of finishing systems.Design & Engineering unit with seasoned engineers and strategic partnership with renowned leading European Design & Engineering companies has a very high engineering & design capacity & is able to provide excellent services for its clients. Although all these units are running their independent businesses and try to enhance their services to their clients in the target markets but at the same time presence of each is an advantage for the other units. Design & Engineering unit can provide rapid high quality engineering services to Turn Key Projects and Industrial Fabrication units with competitive pricing.Turn Key Project unit as a customer could also benefited from the Industrial Fabrication unit's high quality products with comparative pricing & provide excellent solutions for its customers. Finally the Machinery & Equipment unit as a supplier to the Turn Key Projects unit could also benefit from other units expertise & be an important partner for other units to provide quality services to Poshkar clients . All these cooperation along with the support of Poshkar's senior management and supportive units will create a competitive advantage for the units & drive them to have a successful presence in their target markets.